Powering Corporate Social Responsibility in Malaysia

Powering Corporate Social Responsibility in Malaysia

THIS ARTICLE WAS WRITTEN BY Energy Watch | 09.02.18 | 11:46 AM

What could be as important as keeping the lights on for a country? Making sure you’re part of building a better nation. That’s why Malaysia’s largest power provider, Tenaga Nasional Berhad (TNB), is keen to focus on the power of corporate social responsibility.

Corporate social responsibility(CSR) is about companies acting in a way which contributes to a better nation. That means undertaking initiatives to help support and grow the key foundations of people and infrastructure which Malaysia is built upon.

A Support System Close to Heart

It’s often said that society can be best measured by how it treats its most vulnerable citizens. That’s certainly true when it comes to difficult times in our lives, like the sudden ill-health of a loved one. TNB has been working closely with the National Heart Institute (IJN) to support families at these difficult times.

IJN

Through a recent collaboration these two organisations have been building a support framework to help patients’ families through times of critical illness. The IJN Foundation, with the support of TNB, has recently been able to open a newly expanded purpose-built dormitory for the families of patients. This facility offers patients’ families a low-cost place to stay in close proximity while their loved ones are undergoing treatment. This specialist dormitory now houses up to 56 people, a significant increase on the 25 it was able to accommodate previously.

This important CSR collaboration not only helps support vulnerable families at a most difficult time, but in turn enables those family members to be on hand to offer love and support for patients suffering from critical illness.

Staying Active, Staying Healthy

Supporting people at times of ill-health is vitally important, but equally crucial is providing the framework for citizens to maintain a healthy lifestyle. TNB are working hard to provide the groundwork for this by nurturing a positive attitude towards sport, with their collaboration with the Malaysian Hockey Confederation.

Hockey

TNB has a long history of supporting hockey as a sport. Since 2006 TNB have been sponsoring activities in hockey throughout the nation, helping ensure access to sport and encouraging a healthy and active lifestyle. The company’s hockey coaching programme has been working to provide that positive first step for children aged 13-17, utilising TNB employees who are themselves national hockey players to encourage a love of the sport and the foundations for a healthy lifestyle.

Rebuilding Homes, Rebuilding Lives

The foundation to a positive society begins with a safe and secure home. Yet for many people having access to this most basic right is still a difficult challenge. Across Malaysia there remain families with substandard living conditions which can have a negative impact on their health and wellbeing. TNB’s Baiti Jannati and Projek Mesra Rakyat programmes aim to tackle this challenge.

Baiti Janati

Baiti Jannati was launched in 2007 with the goal of helping renovate the homes of marginalised Muslims throughout Malaysia. The aim of the project was to provide a better standard of living, introducing modern conveniences such as electricity, water and proper sanitation, and improve living conditions for the recipients. To date the programme has helped improve over 414 homes,  with RM5.8 million invested in 2017 alone.

Projek Mesra Rakyat

Projek Mesra Rakyat was launched in 2013 as an offshoot of the existing programme, looking to widen the scope of support in renovating the houses of underprivileged citizens. These projects can have a significant positive impact on people’s lives, helping vulnerable citizens at very challenging periods. By the end of 2017, Projek Mesra Rakyat had successfully committed RM2.8 million in renovating 123 houses in 13 states.

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